Public Relations
The Complete Solution
to All Your Communication Needs
What is Public Relations?
Public relations is the art of providing information about a particular person or organization so that people will regard that person or organization in a favorable way.
Public relations professionals build, through effective communication, a positive image for their client. They analyze your organization to find the best features and activities that can convey positive messages and translate them into interesting newsworthy stories that will be reported in the media. They also observe trends in public opinion and recommend ways to enhance your image based on these trends.
Who Needs Public Relations?
PR is not only for big business. It is beneficial to any organization, large or small, commercial or non-commercial, and to any individual in the public eye.
PR is used by companies, politicians, public figures, performers, government departments, municipalities, schools and universities, sports teams and leagues, trade and professional associations, hospitals and clinics, law firms, architecture and engineering firms, political parties, nonprofit organizations.
Public Relations Services
What We Do
Strategic Planning
Set your communication strategy.
Media Relations
Write news releases, and provide the media with information that will help them write a good story about you.
Event Planning
Organize events designed for public outreach and media relations.
Web Design
Create and manage your website.
Social Media
Produce content for your social media, and maintain your online presence.
Media Training
Train top executives to appear on TV and for making public appearances.
Branding
Develop the organization’s corporate image and identity.
Corporate Social Responsibility
Recommend actions to show that your business has a responsible attitude to its employees, the community, and the environment.
Crisis Communication
Respond to the media in the event of a crisis. Better yet, anticipate potential crises and prepare a crisis plan in advance.
The Strategic Approach
How We Do It
PR should not be done haphazardly, on a day-to-day basis. It must be planned.
A PR program is organized like a military campaign.
The Planning Process in 4 Logical Steps
01.
Where Are We Now?
Analyzing the situation.
02.
Where Do We Want to Go?
Setting objectives.
03.
How Do We Get There?
Developing a strategy.
04.
How Did We Do?
Assessing the results.