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What is Public Relations?
Public relations is the art of providing information about a particular person or organization so that people will regard that person or organization in a favorable way.
Public relations professionals build, through effective communication, a positive image for their client. They analyze your organization to find the best features and activities that can convey positive messages and translate them into interesting newsworthy stories that will be reported in the media. They also observe trends in public opinion and recommend ways to enhance your image based on these trends.
Who Needs Public Relations?
PR is not only for big business. It is beneficial to any organization, large or small, commercial or non-commercial, and to any individual in the public eye.
PR is used by companies, politicians, public figures, performers, government departments, municipalities, schools and universities, sports teams and leagues, trade and professional associations, hospitals and clinics, law firms, architecture and engineering firms, political parties, nonprofit organizations.
Public Relations Services
What We Do
The Strategic Approach
How We Do It
PR should not be done haphazardly, on a day-to-day basis. It must be planned.
A PR program is organized like a military campaign.
The Planning Process in 4 Logical Steps
Where Are We Now?
Analyzing the situation.
Where Do We Want to Go?
How Do We Get There?
Developing a strategy.
How Did We Do?
Assessing the results.