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Public Relations
Masterfully
Conducted

What is Public Relations?

Public relations, also called PR, is the job of providing information about a business, an organization, or a particular person, so that people will regard them in a favorable way.
Public relations professionals build a positive image for their clients through effective communication. They analyze organizations to find the human element and the features that can convey positive messages, and translate them into engaging stories that are likely to be reported in the media. They also observe public opinion trends and recommend ways to enhance the client’s image based on these trends.

Who Needs PR?

PR is not only for big business. It is beneficial to any organization, large or small, commercial or non-commercial, and to any individual in the public eye.
PR can be profitably used by companies, nonprofit organizations, politicians, political parties, public figures, performers, government departments, municipalities, schools and universities, sports teams and leagues, trade and professional associations, hospitals and clinics, law firms, architecture and engineering firms, and many others.
Public Relations Services

What We Do

Strategy

We set your communications strategy.

Media Relations

We provide the media with information that will help them write a good story about you. We also issue press releases, coordinate press conferences, arrange executive interviews, and act as your spokesperson.

Social Media

We produce content for your social media and maintain your online presence.

Events

We plan and organize large events: conferences, luncheons, gala dinners.

Branding

We give your brand a distinguished visual identity.

Editorial

We prepare and design the essential documents that define your organization: company profiles, annual reports, brochures, and catalogues.

Corporate Social Responsibility

We recommend meaningful actions to show that your business stands for more than profit. This can be achieved by supporting your employees, giving back to the community, and caring for the environment.

Crisis Communication

We respond to the media in the event of a crisis. Better yet, we anticipate potential crises and prepare a crisis plan in advance.
The Strategic Approach

How We Do It

PR should not be done haphazardly, on a day-to-day basis. It must be planned.
A PR program is organized like a military campaign.

The Planning Process: Four Key Questions

Where Are We Now?
Analyzing the situation.
Where Do We Want to Go?
Setting objectives.
How Do We Get There?
Developing a strategy.
How Did We Do?
Assessing the results.

The Planning Process: The Core

For a fuller treatment, please refer to our articles: Introduction to Strategic Planning and Strategic Planning for Public Relations.

Research

Look objectively at how you operate. Find out what your current image is and how your products or services are perceived. Combine this with an audit of your methods of communication.

Objectives

Set your objectives—what you want to achieve. Objectives must be clear, measurable, and include a time frame.

Strategy

Identify your target audiences. Select the most appropriate media to reach each group. Define your key messages. Tailor every message to appeal to each group. Produce an action plan specifying what needs to be done, who will do it, and when it will be finished.

Evaluation

Assess the results. How did you do? Did you meet your objectives?

Interested in Learning More
About Our Services?

We will be delighted to answer your questions
and provide you with all the information you need.
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Impakt is a full-service public relations agency serving the Middle East and the Gulf.
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