Author: Kamal

Public relations is not marketing, but it can be used to support marketing efforts.

Public relations and advertising are different in many ways.

Advertising is not the only force trying to influence you. Public relations exercises a more subtle—and powerful—influence.

The purpose is to give a positive image, yet a truthful image, not a fabricated one.

Planning as applied specifically to public relations.

When planning, set objectives that are clear, measurable, and time-bound.

A tool for analyzing an organization and its environment.

An overview of the planning process in general.

Eight good reasons why you should plan.