Public Relations and Marketing
Public relations is not marketing, but it can be used to support marketing efforts.
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Public Relations versus Advertising
Public relations and advertising are different in many ways.
The Power of Public Relations
Advertising is not the only force trying to influence you. Public relations exercises a more subtle—and powerful—influence.
The Purpose of Public Relations
The purpose is to give a positive image, yet a truthful image, not a fabricated one.
Strategic Planning for Public Relations
Planning as applied specifically to public relations.
SMART Objectives
When planning, set objectives that are clear, measurable, and time-bound.
SWOT Analysis
A tool for analyzing an organization and its environment.
Introduction to Strategic Planning
An overview of the planning process in general.
Why Planning is Important
Eight good reasons why you should plan.